Long-time proud APTS supporter LG Electronics USA is the North American subsidiary of LG Electronics Inc., a $53 billion global force in consumer electronics, mobile communications and home appliances. LG and its Zenith R&D subsidiary are perhaps best-known to public broadcasting as pioneers in digital television technology. (Zenith developed the core transmission technology behind the original ATSC 1.0 digital television and mobile DTV broadcast standards). Today, LG is ushering in the Next Gen TV era as co-developer of the ATSC 3.0 standard that will help public TV stations to thrive in the 21st Century -- with advanced emergency alerting & information, enhanced indoor & mobile reception, HDR & 4K UHD broadcasting , immersive & Voice+ audio, interactivity and more. As ATSC 3.0 broadcasting launches across the U.S., LG is leading the way with award-winning Next Gen TVs now on the market, advanced new LG OLED TVs equipped to receive the new broadcast services today and tomorrow.